Mammoth Memory

Emotive language – biased or one-sided

Emotive language is the use of words that make an audience feel a particular emotion.

 Emotive language is the use of words that make an audience feel a particular emotion

Easily remembered because they are practically the same.

Examples of emotive language

Negative language/words: liar, cheat, lazy

Positive language/words: beautiful, friendly, kind

A drunken idiot lost control

The poor, defenceless animals’ suffering

More Info