Normative – Relating to a norm, as the standard of correct behaviour

(Pronounced nawr-mah-tiv)

To remember the definition of the word normative, use the following mnemonic:

He's watched the other dragons gnaw and munch their captives (normative), so the younger dragon considered it to be the standard of correct behaviour. 

Examples of normative in a sentence

It was hard to parent in a normative way because she lived in a van and travelled a lot.

He only recently realised that washing his dishes in the bath was not normative.

I don't like doing things in a normative fashion, I'm very unconventional.