Hype (verb) – promote or publicise (a product or idea) intensely, often exaggerating its benefits
They hired a hyper (hype) person to intensely promote their product and exaggerate its benefits.
Examples of hype (verb) in a sentence
The hype was working, their new product was flying off the shelves.
She always waited for reviews before buying anything, rather than trusting the hype.
The new ad campaign wasn't generating anywhere near the amount of hype they'd hoped for.