Time (as in time of day) – la hora

(Pronounced or-rah - Remember the 'h' is silent in Spanish)

To remember that time is pronounced or-rah (hora) in Spanish, use the following mnemonic:

He was always checking the time because his watches had such a lovely aura (hora) about them. 

Hora is feminine, so it's la hora. Imagine a lady who can tell you the time in numerous time zones.