retailer – A business or person that sells goods to the public in relatively small quantities per purchase/ visit

(Pronounced ree-tay-luh)

Note: A retailer sells goods to be consumed/used by the person (a consumer) who buys them and not resold again. This compares to a wholesaler who sells to a retailer to be resold.  

To remember what retailer means use the following mnemonic:

She re-tailored (retailer) items for the public and small numbers of animals each week. 

And

Retailers sell goods directly to consumers in small quantities. Retailing usually occurs in retail stores but also occurs through vending machines, home sales or e-commerce channels.

Examples of retailers include Walmart, Waterstones, Poundland and Marks & Spencer’s. There are also online retailers such as Amazon and ASOS. Retailing also includes convenience stores and boutiques.