Mammoth Memory


Selecting representative individuals.

Rather than interview the complete population or group that you are interested in, there are cheaper (but always less accurate) methods of gleaning information you need. This is carried out by sampling.

Sampling is taking a smaller portion of the population that represent the whole. There are different ways of sampling a population.

Sampling is where you take a small portion of population or group in question to gather the evidence you need

Sampling – taking a small amount.

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