# Sampling

Selecting representative individuals.

Rather than interview the complete population or group that you are interested in, there are cheaper (but always less accurate) methods of gleaning information you need. This is carried out by sampling.

Sampling is taking a smaller portion of the population that represent the whole. There are different ways of sampling a population.

Sampling – taking a small amount.

# Sampling

Selecting representative individuals.

Rather than interview the complete population or group that you are interested in, there are cheaper (but always less accurate) methods of gleaning information you need. This is carried out by sampling.

Sampling is taking a smaller portion of the population that represent the whole. There are different ways of sampling a population.

Sampling – taking a small amount.