Focus Group – Consumers brought together by a business to discuss their reactions to products before they are launched
In order to remember the meaning of focus group, reverse the two words.
A group of people who focus on a product and discuss it.
In this context:
Group = a group of consumers brought together by a business.
Focus = concentrate on one product and discuss it in detail.
So, a focus group = a group of consumers brought together by a business to discuss a product in detail.
A focus group is a market research technique which aims to gather information that can be used to develop new products and services. Each group rarely involve more than 10 people, who are carefully selected to represent certain demographics that the product or service is targeting. This form of research is known as qualitative. Think of the prefix ‘qual’ to mean quality, as the in depth discussions produce high quality results that businesses can use to adapt their plans.