Tagline – slogan or catchphrase
Taglines are used extensively to advertise products and there are many branding slogans.
The idea of taglines is to create a memorable, dramatic phrase.
Use this famous tagline to remember that a tagline is a slogan:
The tag (tagline) on the ring said: “A diamond is forever.”
Taglines can artificially increase the value of products, books and plays.
Famous taglines include:
A diamond is forever (De Beers)
Fair and balanced (Fox News)
Winning will make you famous. Losing means certain death (The Hunger Games)
‘Tagline’ used in a sentence
Taglines are essential for branded products
The tagline for the fourth season of Game of Thrones was “All Men Must Die”.