William Morris (died 1896, aged 62) – Most famous for designs of patterns for internal furnishings, particularly wallpaper

(Pronounced wil-yuhm mohr-iss)

William Morris – more pattern is best

I'm willing to say that this snake not only has more hiss (William Morris) but more pattern too.

William Morris loved creating patterns – forms and shapes created so they could be repeated. When you have wallpaper 30 foot (9m) long, you need a pattern that can be repeated and can match up with an adjoining strip.

William Morris used nature as an inspiration to create these patterns, using leaves, vines, branches, flowers and birds.

Strawberry Thief, furnishing fabric designed by William Morris, 1883

Although mass production of wallpaper was available, William Morris printed his wallpaper using hand-cut woodblocks with natural, mineral-based dyes. The designs were not made to look 3D but purposely made to look 2D (flat). 

He didn't want his wallpaper realistic but to reflect the flat quality of the surface it was going on. He opted for a stylised look of nature concentrating on pattern. He was very successful.

Fruit (or Pomegranate), circa 1866, by William Morris

Birds by William Morris (1834-1896)

Nobody before had created – wallpaper using patterns from British flora and fauna